A mobile friendly website is a website that’s designed to look good on any mobile device.
A mobile app puts your business ON YOUR CUSTOMER’S PHONE. It has all the functionality of a website like shopping cart, loyalty programs, social, etc… but much more.
An app is a great way to engage your customers and increase sales with less effort than ever before. Your mobile app will work offline and include phone features (like push notifications) that are not available for websites.
Mobile apps can be published in the Apple iTunes and Google Play stores. A good mobile strategy includes a mobile friendly site and a mobile app.