Mobile apps are taking over as the preferred method to run political campaigns. Why? Push messaging has 12X the open rates of emails and collecting sentiment data is easier when you’re in your constituents’ pockets.
Download our PDF report with great ideas for push notifications.
TIP: Don’t “over-push”. Sending too many push notifications can result in people not paying attention to your messages or turning push messaging from your app off completely. In some cases people get annoyed by too many pushes and delete the app from their phones.